“As a company, Canary Trap takes a pragmatic and business-first approach to every engagement. Canary Trap leverages economies of scale to ensure cost competitiveness while never compromising the quality of our work”

The goal of penetration testing is to proactively identify security flaws and potential entry points that could be exploited by attackers. Organizations of all shapes and sizes are looking to assess their overall cyber resiliency and gain insights into the effectiveness of their security controls. Undertaking regular penetration testing against your external perimeter, internal network, wireless network(s), web and mobile applications has grown to become an established best practice within cybersecurity. In addition, many cyber insurers are now seeking third-party validation of security resiliency and are stipulating the need for penetration testing as a prerequisite requirement for coverage or reduced premiums. However, most service providers leverage automated and open-source tools that deliver limited value and insights. This is where Canary Trap—a focused cybersecurity services provider offering robust offensive security services to private and public-sector organizations—is creating a big impact.

In a nutshell, Canary Trap has emerged as an emerging leader in delivering expert-led offensive security (penetration) testing and security advisory services. Canary Trap employs a growing team of diverse Subject Matter Experts (SMEs)–otherwise known as ethical hackers–who take a true adversarial approach to identify and enumerate security vulnerabilities or gaps that can be exploited by cybercriminals. “Canary Trap takes a pragmatic and business-first approach to every engagement. We leverage economies of scale to ensure cost competitiveness while never compromising the quality of our work, irrespective of the size of opportunity” explains Daniel Pizon, President & CEO, Canary Trap.

Canary Trap leverages cutting-edge threat intelligence to maintain a real-time view of the global threat landscape. Threat intelligence offers Canary Trap’s SMEs qualitative and quantitative data that is used to help identify which vulnerabilities are being actively targeted by cybercriminals. “We invest in our people. Canary Trap allocates a generous annual training allowance to ensure our SMEs’ skillsets remain current and that they continue to upskill over time. This commitment helps Canary Trap to maintain the highest standards of quality while also serving as a key incentive to retain staff at a time when demand for security talent is unrivalled,” adds Pizon.

At the core of the company’s successful operations and unparalleled business practices is client confidentiality and privacy. Canary Trap does not store any client information, including, but not limited to PII, credit card numbers, account numbers, individual names, or credentials on its systems. Every prospective employee must pass rigorous background checks as a condition of employment including criminal, credit, employment, and education verification. “As a security company, we practice what we preach. In addition to rigorously vetting our staff we have implemented robust security controls within our cloud environment(s) to monitor, detect and alert us to any suspicious activity or behavior,” points Pizon.

Delivering Tailor-Made Security Services
At Canary Trap, the team believes that a “one-size-fits-all” approach is less than ideal. Every organization has their own unique cybersecurity requirements, business processes, risk profiles, and regulatory compliance needs. Therefore, Canary Trap tailors the scope of work underpinning each engagement to address specific needs and achieve desired outcomes. Taking a tailored approach has enabled Canary Trap to establish strong and strategic business partnerships with its clients. The company has a proven track record of helping organizations to identify and mitigate cyber risks before being the next victim of a security incident. In addition, Canary Trap closely monitors the ever-changing regulatory compliance requirements that organizations must adhere to. Examples include the new SEC Rules on Cybersecurity Risk Management, NYDFS Cybersecurity Regulation, GDPR, NERC-CIP and PCI-DSS, among others. By ensuring it stays up to date, Canary Trap can help clients to navigate regulatory compliance more effectively and efficiently.

A Team of Experts
Canary Trap was founded in 2017 by an elite group of ethical hackers and security experts who share in the common goal of reducing the potential risk and associated impact of a security breach. The company was initially focused on providing manual, expert-led offensive security services to government agencies and large enterprise clients. COVID-19 forced organizations of all shapes, sizes and industry types to put security in focus. The company leverages economies of scale to achieve price competitiveness without ever compromising the quality or thoroughness of the engagement. Canary Trap combines human expertise with sophisticated tools and, where appropriate, threat intelligence to ensure a thorough, in-depth approach to all offensive security testing and advisory services.

Canary Trap has cultivated eight (8) unique competitive differentiators that has helped the organization to realize rapid growth:

1.) Expert-led, Hands-on Manual Testing
2.) Boutique vs. Large Consulting Firm
3.) Laser-focused Services Catalogue
4.) Threat Intelligence for Dark & Deep Web Threat Hunting
5.) Bespoke vs. “One Size Fits All” Approach to EVERY Engagement
6.) Robust Quality Assurance Process
7.) Project Coordination
8.) Security Certificate

Today, it is Daniel Pizon’s unrelenting passion for innovation and commitment to the highest standards of quality and customer satisfaction that is driving the company to success. As President & CEO of Canary Trap, Pizon takes personal ownership and accountability for the success of every engagement.

Helping Organizations to Build a Stronger Security Posture
Since opening its doors, Canary Trap has been leading the charge in helping organizations improve their security hygiene and resiliency. In 2022 Canary Trap was engaged in over 300 unique projects for customers of all shapes, sizes, and industry types within both the public and private sectors. An instance that portrays the company’s value proposition is when the team assisted a large health system in the United States assess its security posture. The client was spending well into seven figures per year on penetration testing and Threat Risk Assessments (TRAs) with one of the “Big Four.” Despite this level of spending, the customer reported that customer service and quality consistency were both below expectations. Partnering with Canary Trap in 2019, the customer has realized cost savings equivalent to twenty-four (24) percent and has given Canary Trap a perfect CSAT score across more than 200 unique engagements undertaken to date.

Today, Canary Trap is on a flight path to becoming a globally recognized leader in the delivery of offensive security and advisory services. “As part of our strategic growth plan, the executive leadership team at Canary Trap intends to continue to expand operations in North America in the immediate term with a potential expansion to EMEA being planned for Q4 of 2024. We are undertaking the development of robust solutions and capabilities that will further differentiate Canary Trap from the competition,” concludes Pizon.