Packaging an Ingenious Response to the Privacy Crisis

They might have all the brains, but despite everything, human beings have a pretty dismal record at not making mistakes. This has already been proven quite a few times throughout our history, with each testimony practically forcing us to look for a defensive corner. We will, however, solve our conundrum in the most fitting way possible, and we’ll do so by bringing dedicated regulatory bodies into the fold. Having a well-defined authority across each and every area was a game-changer, as it instantly gave us a safety cushion against our many shortcomings. Now, the stated development did introduce us to a set of possibilities that we could have never imagined otherwise, but unfortunately for us, these possibilities dissipated into thin air before we even had a chance to realize them. Talk about what caused this sudden death; it was all technology’s fault. You see, the moment technology got its layered nature to take over the scene, it allowed every individual an unprecedented chance to exploit others for their own benefit. In case this didn’t sound bad enough, the whole runner soon began to materialize on such a massive scale that it expectantly overwhelmed our governing forces and sent them packing into the wilderness. After a lengthy spell in the middle of nowhere, though, it seems like the regulatory contingent is finally ready to make a big comeback. The same has only more turned more and more evident over the recent past, and a new privacy-centric bid should do a lot to aid the stated shift.

Amidst the growing regulatory concerns about our wider privacy picture, DuckDuckGo has formally rolled out its new web browsing app for Mac users as an open beta test. Let’s dig into some specific components in play here, the desktop browser features various built-in protections that are similar to what we have seen in the brand’s previous dedicated mobile apps, and this includes  defenses against third-party tracking, cookie pop-up protection, and the one-click data clearing ‘Fire Button.’ As for the new offerings, though, you can now use Duck Player to protect yourself from targeted ads and cookies while watching YouTube content. While this means no personalized ads, YouTube will still be able to register your views. Furthermore, the browser will also have DuckDuckGo’s Cookie Consent Pop-Up Manager, which at the moment, is working its way towards being operable on every website. The pop-manager is basically designed to eliminate those annoying pop-up messages from your browsing experience, and instead just keep the most relevant ones. Another feature that is worth-talking about here is the DuckDuckGo Email Protection. This one, as stated on the tin, uses email tracker blocking so to make sure that your inbox is not being flooded with spam emails.

Interestingly enough, DuckDuckGo for Mac is conceived on the outlines of WebKit rendering engine used by Safari. This, if we go by the company’s words, enables it in regards to using “about 60 percent less data” than Chrome. To give you one more reason to use it, DuckDuckGo is even letting you import your bookmarks and passwords from your existing browser. Of course, your passwords will be provided additional protection via the integration of Bitwarden, an open-source password manager.

GRC pic credits: Rafael Henrique/SOPA Images

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