There are gazillion different traits that try and define human beings every day, and yet none do a better job than our trait of improving at a consistent pace. We say this because the stated tendency of ours has already fetched the world some huge milestones, with technology appearing as a rather unique member of the group. The reason why technology’s credentials are so anomalous is purposed around its skill-set, which was unprecedented enough to realize all the possibilities for us that we couldn’t have imagined otherwise. Nevertheless, a closer look should be able to reveal how the whole runner was also very much inspired by the way we applied those skills across a real world environment. The latter component was, in fact, what gave the creation a spectrum-wide presence and made it the ultimate centerpiece of every horizon. Now, having such a powerful tool run the show did expand our experience in many different directions, but even after reaching so far ahead, this prodigious concept called technology will somehow keep on delivering the right goods. The same has grown to become a lot more evident in recent times, and assuming one new GRC-themed development pans out just like we envision, it will only propel that trend towards greater heights over the near future and beyond.
MetaRouter, a trailblazer in Customer Data Infrastructure, has officially introduced a single server-sized tag, which is designed to help businesses break free from mandatory usage of 3rd-party tags, including platforms like Google, Meta, and TradeDesk. You see, while moving to server-side instantly delivers at your disposal a whole set of benefits like  better security, compliance control, site experience, onsite conversion rates, data consistency, and more, it has remained a massive challenge to to make this change without negatively impacting the operation. MetaRouter’s latest brainchild, however, takes on this challenge by conceiving smooth transfer of customer data, even within complex data ecosystems. Furthermore, it enables complete server-side capabilities integration with downstream tools including martech/adtech, paid media, CDPs, analytics, and data warehouse landscapes. Talk about granular-level benefits of MetaRouter’s single server-sized tag, it will allow you to, for instance, regain complete control over your data. Leveraging the company’s server-side tracking capability, the tag lets you selectively send data to third parties, parties that you have selected in the first place. This way you retain ownership and regulation over the collected data, a feature which can go a long way when it comes to safeguarding user identities, and ensuring end-to-end compliance. Next up, the tag should greatly improve your site’s performance and SEO ranking. Given the fact that latency issues have long been associated with multiple third-party tags, replacing them with one productive alternative will naturally get you to achieve faster website loading times, higher traffic, and improved user experiences. Moving on, by embedding those tracking into a single server-side tag, MetaRouter is going to simplify data collection from various different sources, and it will also enhance management of the same. Now, when you remove the complexities from your data collection procedures, you also give yourself a chance at receiving better quality data. Such a feature will birth decisions that are rooted in facts, thus producing improved business outcomes.
“We are committed to enabling enterprises to securely collect critical data from their digital properties without compromising on performance. This is a significant leap forward in customer data management, and the results are significant –reduced page load times, 40% increased SEO, decreased risk of 3rd-party involvement in the data collection process, with the added bonus of effectively collecting and activating data at scale. We aim to make this transition easy, and as a result, companies become more agile and adaptable, as they can swiftly implement changes and updates without relying on client-side code adjustments,” said Greg Brunk, Head of Product at MetaRouter.
Interestingly enough, as the single point of event ingestion and syndication, MetaRouter also pushes compliance related consent enforcement to be moved closer to the point of data capture. The impact it delivers talks to a reduction in risk of misappropriation and unethical customer data use. Instead, it provides increased control and transparency over third-party data application, given the data is governed at the single point of collection rather at various locations downstream. Hold on, we still have a few bits left to unpack, considering we haven’t gotten into the way MetaRouter’s server-side solution will speed up your time-to-market for tech without mandating extensive IT scrutiny. The latter bit is possible because the product in question is well-equipped to provide transparency of data integrations. This sense of transparency is what will help a business in quickly assessing risks and executing current and future data utilization strategies. The last highlight is, more or less, a by-product of all the previous advantages. With your conversions and customer experience enhanced, alongside similar uptick in overall engagement, businesses that choose MetaRouter tag can, of course, expect greater revenue opportunities both over the short and long-term.
“MetaRouter’s data collection capabilities represent a huge step forward from legacy client-side tags that are trapped in a single vendor ecosystem of applications,” said Justin DeBrabant, Chief Product Officer at ActionIQ. “The data MetaRouter securely collects is available anywhere in real-time, including ActionIQ’s composable CDP and the client’s cloud data warehouse. MetaRouter’s product removes the legacy need for CDPs to do their own data collection, further accelerating the shift for companies to drive innovation with a composable best-of-breed stack. We’re thrilled to be partnering with MetaRouter on this market shift for our current and future customers.”